Mortgage Land Prosperity

No…The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land.

1. Thou shalt dedicate thyself to becoming the very best Mortgage Professional you can be.
Thou shall be a virtual sponge and soak up everything related to your knowledge and improvement of your Mortgage Business. The more you learn, the more powerful you become, and the more powerful you become, the more effective you will be at originating mortgages.

2. Thou shalt continue to feed thy prospect list. Suspects most surely become prospects, who then become your mortgage customers. Your mortgage customers then generate referrals that create more prospects and the cycle begins anew. For thousands of years, this marketing process (also known as prospecting) has governed all types of marketing activities, and it will continue to do so for another thousand years.

3. Thou shalt follow the 30 day contact rule. Your customers, prospects and advocates (those who refer business to you) should hear from you every 30 days without fail. You should call them, email them, and send them postcards, note cards, a newsletter, or mortgage news and happenings.

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